Let’s try to understand the 5 SEO Challenges You Will Face in your Career.
- Unexpected Rankings Drops
Before we read about the 5 SEO challenge you will face in your career, the first and foremost problem is the unexpected ranking drops and they keep SEOs on their toes. Assume you worked hard on that page or keyword. You created the best possible content and optimized all the elements.
Found the best link opportunities, outreached and built backlinks, and finally, it happened. After months of hard work, you reach the top of the search results.
You want to do your favorite dance. Call a party and enjoy the achievement. Tell the world about it.
But you can’t because deep inside you have the nagging worry. How long will it rank? How long will it hold on to the position?
You’ll wake up every day worrying about these 5 SEO challenges in your career. You’ll open the browser or analytics account with the same fear.
Because Google might suddenly come up with an algorithm update that could entirely change the SERP scape, and you might be seeing yourself on the 2nd page or somewhere in the bottom of the first page results.
Or one of your competitors might have upgraded their content or gained a couple of backlinks, Or you might have lost a backlink or two or you might have stopped link building a bit while ago, And so on.
But no one is going to like it when it happens. Not you or your boss or your client. Even if they aren’t noticing it right away, they are going to see it when you send your next monthly report.
Questions going to come.
You got to face them and answer. And above all, you got to take action to fix it. You should be agile and ready to pivot when it happens.
You should be able to find out what caused the rank droppings. Is it an algorithm update or a competitor overtaking you or something else? And do whatever required to regain your rankings as soon as possible.
- Managing Client/Boss Expectations
Almost every SEO challenge faces this in their career. When they start a project or job, they promise the world to impress the client or boss. when it comes to delivering fall short of their promise.
That’s the end of good times. You lose trust and confidence. It doesn’t matter how valid your reason is, the client or the boss won’t care. You just have lost the trust. And it’s going to take a really long time to gain it back or it might not happen at all.
That’s why you should be realistic with your promises and projections.
You need to do your homework and run a thorough audit of the website, keywords, and everything else required. also, understand the client’s or boss’s expectations before doing so.
Give them realistic and correct expectations. You might not wow all your prospects or bosses with such expectations. but you’ll not disappoint them once you start the job. You can impress them with your actions instead of words.
And trust me the honesty will do wonders and bring prospects back even after months because during the time they might have realized it’s what they can get. And they will choose to go with you because you were the first one to set those expectations.
- Project Management, a.k.a Balancing Client Load & Task Load
That’s the third SEO challenge can face in your career.
Whether you are on the job or freelancing, managing clients or bosses and managing the work is a huge challenge. You have tons of work to do. You shall keep a tab on your existing keyword performances while focusing on the future keyword & content opportunities and plans.
You should keep building links while making sure that you aren’t losing any links or getting links from bad neighborhoods or wrong partners.
You must monitor the actions of your competitors. You must know whether they are going after a new keyword or upgrading their content, acquiring a new link, and so on so that you can counter it with the correct steps to retain your rankings.
You need also to keep tabs on your website performance
How much time visitors are spending on your website? How fast your pages are loading and so on because everything matters.
And in between doing all those tasks, you should also talk to your boss or client, keep appraising them about the traffic and rankings, send monthly reports, and answer their questions regarding the report data, and so on.
And while doing all of the above, you should also keep filling your lead pipeline and building your brand and reputation. It’s a lot to handle and to handle all that. You should be really good at balancing your time, tasks, and the needs of your clients.
You should plan your activities to cover all that is required. For every campaign you handle, you should have a clear sight of the goal and the tasks.
You should break the tasks into easy, actionable chunks and plan your day-to-day activities accordingly. You should know what tasks you should handle. The tasks you should delegate according to the importance of the tasks.
Then you should have dedicated time for your clients and your brand building and promotional activities.
- Scaling Campaigns
The next challenge is scaling the campaigns.
SEO Challenge You Will Face in your Career. Getting your page ranked or building a backlink is all good. But it’s not enough. You need to scale the campaigns to get the maximum results.
You should be able to rank for all your business or client’s keywords. So that you should be able to get more and more relevant, high-quality backlinks to the website and relevant pages on the website.
Or you should be able to rank the content that is relevant to your entire customer’s journey. answering all their questions that need to be answered so that they can reach their purchase decision.
While doing all that, you should also see how you can use the structured data, local listings, and everything else to leverage. Because your goal is to identify the opportunities you can leverage to grow your organic traffic to the website or content assets.
You need not restrict yourself to text content and optimization; you can expand further to audio, video, and image content and grow your organic reach.
- Staying Up to Date
And the final challenge is keeping up with the changes in the industry.
Another SEO Challenge in Career that We all know digital marketing is one industry, where things change and evolve at a faster pace than most other industries out there.
And SEO is even more challenging because it changes even faster. You have to keep up with the algorithmic changes, strategy, and tactical changes so that you can get results better and quicker.
It’s not just that. You have to continue with the growing demands of the industry, clients, and team members also. You should retain educating them so that you all are on the same page.
You must know to manage your time, and balance your tasks., It helps to use your time efficiently to stay up to date with the industry changes.
To avoid these 5 SEO challenges in a career you will face in the future. You must work on that.
So we hope that with this you must have learned about 5 SEO Challenges You Will Face in your Career and ways to overcome these.