Let’s try to understand What is Content Marketing Definition.
Content Marketing is mostly defined as:
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
It means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource. Here is Content Marketing Definition.
Overview
When Joe Pulizzi founded the Content Marketing Institute in 2010, I don’t think he knew exactly how spot-on he would be, let alone how successful CMI would become.
In 2017, they were one of the top resources when it came to content marketing statistics. And, they’ve created a great video overview of the evolution of content marketing:
Since the foundation of content marketing is simply high-quality content and storytelling, you can already see that the activity has been around longer than the term itself.
There’s still plenty to learn from those first offline content marketing activities that pre-date the Internet, social media, and the like.
However, any successful content marketing campaign today can hardly ignore the online part.
Because storytelling has changed over the years, the attention of people stretches to more places than a few years ago, and marketers have to make sure that they tell stories in the year we actually live in.
Well, now that you have a good idea of what content marketing stands for, you might wonder, “How can I succeed at content marketing myself?”
I’m glad you asked!
There are three major categories where you can put content marketing efforts these days: online, offline, and hybrid.
The best way to learn how to be a great content marketer is by example.
Why content marketing?
It is popular. Lots of businesses use it, and they’ve used it for hundreds of years.
But is content marketing right for your business?
Just because It worked for early adopters, that doesn’t mean it’s going to work for your modern-day business. And just because massive B2B and B2C businesses use it today also, that doesn’t mean that it’s right for you.
To find out, let’s take a look at some recent and relevant data.
In the end, we’ll try to answer the question two questions: Is It Right for you? And should you invest bandwidth and budget into it?
Let’s start with the fact that the top priority for B2C content creators is to create more engaging content. Next in line is a desire to understand what kind of content is effective and what isn’t.
We must now ask ourselves why those are the top priorities.
Why do people want to create more engaging content, and why do they want to understand what kind of content is effective?
Most likely, it’s because these companies aren’t totally satisfied with their current efforts.
They probably feel that they are doing OK, but they also feel that they could do better.
And our suspicions are confirmed when you find out that 60% of B2B content marketers struggle to create engaging content and measure the effectiveness of their current strategies.
That doesn’t necessarily mean that content marketing is wrong for your business.
In fact, it probably just points to the fact that It is incredibly competitive today.
Just consider, for example, that 70% of B2B companies planned to create more content in 2017 than they did in 2016.
People are trying to create more and more content every year because great, mediocre, and terrible blog posts, videos, and infographics are increasingly cluttering the online environment.
You could use that clutter as an excuse to not create content for your business.
Or, you could take it as a sign that It is well worth your time. You’ll just have to invest more energy into it to stand apart from the crowd.
So the answer is still unclear.
But remember this: Even though a lot of businesses are struggling with their content creation, many also understand the current power of their strategies.
After all, just because those businesses are dissatisfied, it doesn’t mean that their It efforts are falling dead.
It might just mean that those businesses have extraordinarily high standards for success.
In truth, paid advertising — sort of the antithesis of It is the most overrated tactic in the marketing world while blogging, SEO, and even social media are far less overrated.
And to further prove that It is working for many businesses, consider that SEO and blog creation are the top two inbound marketing priorities for marketers.
Yes, the content marketing world is more competitive than it has ever been before. Every time you Google something, millions and millions of results present themselves.
And yet, you only see the top ten.
That means that searches are only seeing a few people for that keyword.
You, of course, get to decide if It is a fit for your business.
But I hope you’ll see here that it’s a fit for almost every business.
Whether you’re a tractor company, a coffee house, or a blender manufacturer, there’s a strategy that can benefit your ROI.
But how can you stand above all of the online noise?
That’s what we’re going to talk about is Content Marketing Definition.