Let’s try to understand the future of digital marketing in India.
Nowadays, everything has become digital. We can say everyone is digital now, as everyone is connecting and communicating online. According to research, Indians spend more than 5 hours a day on desktops and mobile phones.
But this pandemic duration has made us see the power of digital adoption.
We all must agree these digital platforms made our life much easier than in earlier times. Cause of this scope of digital marketing in India is surging day by day. In this article let s discuss the most important factor for the growth of any company, which is Digital marketing.
Digital marketing in India, metro cities like Delhi, Mumbai, Hyderabad Bangalore, and Chennai. Direct corresponds to the growth that brings a huge number of digital marketing jobs that they generate every year. If you are from in these cities and choosing your career in digital marketing, you are on the right track.
A large number of businesses are online, lot of businesses moving towards digital marketing from traditional marketing. It shows that larger shares of the business are shifting online and hence it makes complete sense to start a business online.
In recent times we used to use 500 MB to 1GB of data per month, but as so many people online, we saw a sudden increase in data consumption. People are using various digital platforms, subscribing channels as well other searches on the internet.
From the year of 2020a huge impact of covid-19 has been the drastic growth of OTT platforms, which cause the fastest-growing markets in India.
As long as the effects of covid-19, the most searches per month of Digital Marketing Courses was 85,300 when we were at the peak of the pandemic.
Before we dive into the ocean of the scope of digital marketing in India, Let’s try to understand the importance of Digital Marketing. Digital Marketing is the marketing activity of promotion of goods, products, and services using digital channels.
Nowadays almost all companies use this.
Digital marketing is easy to access and cheap data with smart devices, a large number of people across the world who have access to the internet has increased incredibly.
It helps to reach customers on a global level, Engage with targeted audiences, create brand awareness, sales, and purchase goods and services at reasonable prices.
In the era of digital, we all expect huge demand for digital marketing specialists across the globe. The demand for all digital platforms is highly increasing. All the social media platforms give us the golden opportunity to reach the targeted audience.
Job Opportunities in Digital Marketing.
Digital Marketing Manager
Digital marketing managers are in the charge of planning and managing marketing campaigns that promote a company’s brand, product, and services. The salary scale of a Digital marketing manager is Rs 10-12 LPA on average.
The main job of an SEO specialist is to drive more traffic to a website and improve the ranking of an organization’s content in search engines by analyzing and reviewing websites, and implementing changes to the websites through better search strategies. The salary scale of an SEO Specialist is Rs 1 LPA to Rs 4 LPA on average.
Search Engine Marketer
SEM specialists have executed tests, analyzed and collected data, identify trends, and insights, and achieved maximum ROI in paid search campaigns using analysis of data. The salary scale of a search engine marketer is Rs 3 LPA to 3.7 LPA on average.
Social Media Marketer
Social Media managers are responsible for planning, implementing, managing, and monitoring a company s social media strategy in sequence to create brand awareness. The salary scale of a social media marketer is Rs 2 LPA to 7.6 LPA on average.
Web Analyst or Data Analyst
Web analysts are responsible for analyzing, and maintaining, web development costs. This is also responsible for decision-making based on staffing purchasing of equipment. And new technologies related to the deployment of websites and web development. The salary scale of a web analyst is Rs 2 LPA to 6.7 LPA on average.
The content manager is responsible for creating, improving, and marinating content with the goal of achieving business goals. As well as brand awareness by sharing content and mentoring web traffic also. The salary scale of a Content manager is Rs 4 LPA to 10 LPA on average.
An email marketer is responsible for tasks similarly brainstorming ideas for marketing campaigns. A marketing specialist writes engaging copy used in email marketing campaigns and programs. The salary scale of an Email marketer is Rs 2.6 LPA to 10 LPA on average.
The future of digital marketing in India increasing demand for skilled digital marketing professionals. It offers fresh graduates as well as experienced ones and has a number of opportunities to offer individuals with varied skill sets.